Services

Six disciplines.
One accountable team.

We don't sell hours — we sell outcomes. Every engagement combines the disciplines below into a single cohesive program, scoped to the lever that will move your business fastest.

Technical SEO

We diagnose what's keeping search engines from understanding — and trusting — your website.

  • Full crawl & indexability audit (Screaming Frog + Sitebulb)
  • Core Web Vitals & PageSpeed remediation
  • Schema.org structured data implementation
  • Internal linking architecture & taxonomy redesign
  • Log file analysis for crawl budget optimization

Keyword Strategy

Targeting is the cheapest lever in marketing. We help you go after demand you can actually win.

  • Competitor share-of-voice and gap analysis
  • Search intent classification (informational, commercial, transactional)
  • Topical authority cluster mapping
  • Bing-specific opportunity research (often overlooked)
  • Quarterly keyword performance reviews

Content Marketing

Writing that ranks and converts — produced by humans who understand your industry.

  • Editorial calendars aligned to revenue priorities
  • Pillar pages and topic-cluster execution
  • Conversion-optimized landing page copywriting
  • Subject-matter expert interviews & ghostwriting
  • Content refresh & decay-recovery programs

Link Building & Digital PR

Authority that compounds, earned through journalism, partnerships, and useful research.

  • Original data studies pitched to tier-1 publications
  • HARO and journalist-request response programs
  • Niche-relevant guest contributions
  • Broken-link reclamation and unlinked-mention recovery
  • Toxic backlink audit and disavow management

Paid Search Management

Microsoft Ads and Google Ads campaigns engineered for return on ad spend, not vanity clicks.

  • Microsoft Ads strategy, build, and ongoing optimization
  • Google Ads search, Performance Max, and shopping
  • Audience modeling and retargeting frameworks
  • Landing page conversion rate optimization (CRO)
  • Transparent weekly ROAS reporting

Analytics & Reporting

Plain-English reporting that ties marketing investment to pipeline and revenue.

  • GA4, Microsoft Clarity, and Looker Studio implementation
  • Server-side tagging via GTM for privacy-first tracking
  • Custom executive dashboards refreshed in real time
  • Monthly written insight reports (no PDF dumps)
  • Quarterly business reviews with leadership

Not sure which service fits?

Our free 30-minute discovery call results in a written recommendation — even if it's that you don't need us right now.

Talk to Tracy