Lorvax Studio was founded in 2014 by Tracy Mackenzie out of a simple frustration: the marketing industry had stopped doing the work and started selling slide decks. Eleven years later, we're still optimizing pages, writing schema, and reading log files — because that's what moves the needle.
Founder & Principal Strategist
Tracy spent a decade leading SEO and growth at three publicly-traded retailers before starting Lorvax in her Port Allen home office. Her work has been cited in Search Engine Land, Marketing Land, and the Microsoft Advertising community blog.
She holds active certifications from Microsoft Advertising, Google Ads, Google Analytics, HubSpot, and SEMrush. She is a frequent speaker at the Louisiana Tech Park Marketing Forum and mentors emerging SEO professionals through the Baton Rouge Women in Tech chapter.
Outside of work, Tracy restores vintage Royal typewriters, keeps two retired greyhounds, and is slowly working through every cookbook by Paul Prudhomme.
We work month-to-month. If we stop earning your business, you walk — no penalty, no friction.
We'll tell you when you don't need our services. We'd rather lose a sale than a reputation.
No bait-and-switch. The strategist on your sales call is the one running your account.
We deliberately cap our roster at 25 active clients to protect attention and quality.
Tracy launches Lorvax with three local clients and a refurbished iMac.
Onboarded a national logistics brand — still a client today.
Earned Microsoft Advertising Select Channel Partner status.
Senior writer, technical SEO lead, and digital PR specialist join.
Crossed the 180-client milestone with 94% retention.
Released our internal Bing-first audit framework to clients.
We open three new client slots per quarter. Tell us about your business and we'll be in touch within one business day.
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